Built on
Purpose.

A businessman with a storyteller’s instinct—and a belief that the next chapter is something you build.

Nathan Allen Pirtle, also known as Nathan Pirtle, is an entrepreneur, marketing strategist, speaker, and the author of Built on Purpose. His work brings together business, entertainment, technology, and the human relationships that make an idea matter.

The work before the recognition.

His path began in Decatur, Illinois, and took him to Los Angeles with ambition, limited resources, and a willingness to learn. Early coffee-shop shifts and late call-center hours supported a bigger plan. Between jobs, he studied social media and music marketing, made motivational videos, and began building an audience of his own. His life became his first case study in communicating change.

Through Work With the Coach, Nathan turned that experience into work with artists and public figures, including Steve Harvey, Wyclef Jean, Paula Abdul, and Eve. His approach centered on helping people connect: listening to an audience, understanding culture, and translating a personality or vision into a relationship people wanted to be part of. Speaking engagements brought those lessons into rooms beyond entertainment.

Building the next chapter.

Today, Nathan is building Pirtle Reserve and developing Slate at the intersection of business, technology, media, and culture. He is bringing the same curiosity about people and opportunity into the companies and creative ideas he is working to launch.

Slate is business first. Social network second. His vision brings professional relationships, research, and opportunity into one place, with an interest in the people and intellectual property behind the next great project. Slate’s social layer serves a business purpose: helping meaningful connections become conversations, collaborations, and work.

That focus on IP—intellectual property—extends his interest in storytelling beyond a single campaign. It is about what an original idea can become, who can help build it, and how creative work and business strategy can support each other.

The person behind the ambition.

Built on Purpose tells the more personal story underneath the work. It moves through survival, grief, opportunity, discipline, faith, and the realization that visible success does not automatically create a whole life. Nathan writes about the standards that helped him move forward, the mentors who challenged him, and the quieter work of learning who he is beyond achievement.

This is where those sides of his life meet: the businessman building what comes next, the creative mind asking what is possible, and the author sharing what the journey has taught him so far.